We specialize in latex mattresses because of the conforming, no pressure-point sleep and the longevity of the product. Starting in the 1980’s I worked with Englander to develop a line of two-sided, flippable latex mattresses that they make exclusively for our store. We now have 13 different Englander styles, 6 from Natura and 6 from Organic Mattress, Inc., on display. For the past 24 years we have been specializing in latex mattresses – the “as close to perfect” mattress material I have found. For most of those years other retailers either didn’t carry latex or had one or two models while we carried 25. In the last few years that has changed and the inevitable cheapening of the product has begun. Rather than maintaining the highest level of presentation, retailers, feeling they have to have cheaper and cheaper products, are cutting corners, most of which should not be cut. Here is what is happening.
The Shell Game
Greenwashing: Retailers want to jump on the “green” bandwagon, presenting everything as eco, green or natural even if it is made mostly with petroleum and synthetics. There are no enforceable standards for what is “natural” or “green”.
Synthetics: Many “latex” mattresses are being made using synthetic rubber known as polystyrene butadiene or styrene butadiene (SBR). Often stores will present this as natural rubber (yes, petroleum is presented as a natural product).
Soy Foam: Is a plastic foam. It is roughly 15-20% soy oil, and the remainder is from petroleum. This is presented as a natural material by some; again, petroleum being sold as a natural product.
Layers: The latest ruse is to present mattresses with an inch or two of SBR latex laminated to polyurethane foam (or “soy foam”) as being a natural latex mattress. Almost all benefit of latex is lost.
Smoke and Mirrors: Comparisons made between synthetic latex and 100% botanical latex are manipulated to present styrene butadiene rubber as comparable or even better than real rubber. Tests are conducted at a ridiculous and unrealistic 158 degrees (Fahrenheit) in order to have it perform better than botanical latex. When compared at room temperature, botanical latex excels.
Inevitably, when shopping for latex mattresses you will run into discussions about Talalay and Dunlop rubber. This argument is often engaged in as a diversion from what the rubber is made from. If the latex is pure botanical rubber, then either process is good. Over the years we have found the Dunlop process botanical latex works best for the support cores of mattresses while the Talalay process rubber is good for use as the cushioning top layer. The differences are truly minor, however, and both hold up well and offer good comfort. In our store we have not experienced a difference in consistency.
So, as it is in many products, it is buyer beware. A knowledgeable consumer is a good consumer. When shopping for latex be aware of the fog of misinformation.