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This product is 100% authentic, single-ply, single-pick, long-staple Egyptian cotton. Yes, there was a lot we had to clarify there because there are several ways other brands try to deceive consumers. Egyptian cotton is superior to most other sheet material because of the long-staple. While the long-staple can be found in other cottons, it is most predominantly found in Egyptian grown cotton. This long-staple allows the cotton to be woven more extensively, creating a softer and more durable sheet that is resistant to pilling. The carefully crafted weave makes Egyptian cotton sheets more breathable.