Grand opening set for November as company expansion of 24,000 square foot flagship store nears completion.
SEATTLE – Bedrooms & More launched a new corporate logo today in preparation for the November grand opening of the company’s new 24,000 square foot flagship store in Seattle. Using a familiar street sign icon with fresh green & black colors, the new logo introduces the company’s new building, a line of organic and natural products, luxurious furnishings, and confirms the company’s values and commitment to the community.
“We’ve created a logo that honors our history in the community and represents what Bedrooms & More stands for,” said Owner and founder Jeff Garfield. “It reflects our commitment to improving the lives of our customers by providing durable, earth-friendly products for the home.”
Bedrooms & More has been a leader in the mattress and bedding industry for decades, committed to ethically sourcing and selling organic and natural bedding and furnishings with integrity; always striving to provide unmatched service.
Created by in-house graphic designer Brooke Moody, the new visual identity represents the company as modern and evolving, while recognizing a 40+ year presence in the city.
According to Moody, the best logos are instantly recognizable and memorable; simplicity in design and impression was the goal. “The current logo has been in use for about 20 years and as the completion of the new store draws near, we saw this as a great opportunity to give a fresh feel to the whole Bedrooms & More brand. We wanted our branding to have a clean and more modern feel, yet still tell our story as local and family owned” said Moody.
The owners hope the new logo maintains a consistent and familiar feel with the original store located at 300 NE 45th street, less than half a block away from the new building. “The name Bedrooms & More clearly states who we are and what we provide. We want the logo to communicate that our products are essential, reliable, organically and ethically sourced, and above all else, that we are friendly and customer oriented,” said Garfield.
The simple green street sign logo with Luzia font, conjures up a homey, not so fancy feeling, with a reminder that the business is family owned and has been on ‘your’ street since 1972 and provides a friendly impression.
“We feel the logo stays true to our roots as Bedrooms & More starts a new chapter as we expand the business with a new store and more products to offer our community and longtime clients,” said Garfield.
About: Established in 1972, Bedrooms & More is a family owned, service oriented business committed to improving the lives of their customers by responsibly promoting durable, high quality, organic and natural products. We source, sell and act with integrity. Striving always to provide unmatched service.
Visit our Seattle showroom featuring more than 50 two-sided flippable mattresses and experience the difference of mattresses made with plant-based fibers such as; cotton, wool, botanical latex, and/or coil springs; many of these mattresses use wool as a natural fire barrier with no additional ingredients or chemicals. See our stylish and comfortable expertly engineered leather and upholstered seating and browse through a vast assortment of natural, breathable bedding linens; including pillows, sheets, comforters and mattress toppers for the person who wants the very best natural products in their home.