Grand Opening Celebration Happened November 9th, 2018
The company expansion into the 24,000 square foot flagship store is completed.
SEATTLE – Bedrooms & More launched a new corporate logo on October 15th, 2018, in preparation for the November Grand opening of the company’s new 24,000 square foot flagship store in Seattle. Using a familiar street sign icon with fresh green & black colors, the new logo introduces the company’s new building, a line of organic and natural products, luxurious furnishings, and confirms the company’s values and commitment to the community.
“We’ve created a logo that honors our history in the community and represents what Bedrooms & More stands for,” said Owner and founder Jeff Garfield. “It reflects our commitment to improving the lives of our customers by providing durable, earth-friendly products for the home.”
Bedrooms & More has been a leader in the mattress and bedding industry for decades, committed to ethically sourcing and selling organic and natural bedding and furnishings with integrity; always striving to provide unmatched service.
The New Logo
Created by in-house graphic designer Brooke Moody, the new visual identity represents the company as both modern and evolving.
According to Moody, the best logos are instantly recognizable and memorable; simplicity in design and impression was the goal. “The current logo has been in use for about 20 years and as the completion of the new store draws near, we saw this as a great opportunity to give a fresh feel to the whole Bedrooms & More brand. We wanted our branding to have a clean and more modern feel; while still telling our story as local and family owned” said Moody.
The owners hope the new logo maintains a consistent feel with the original store located at 300 NE 45th street (less than 200 feet separate two buildings). “The name Bedrooms & More clearly states who we are and what we provide. We want the logo to communicate that our products are essential, reliable, organically and ethically sourced. Above all else, people should infer that we are friendly and customer oriented,” said Garfield.
The simple green street sign logo with Luzia font, conjures up a homey, not so fancy feeling. That is combined with a reminder the business is family owned and has been on ‘your’ street since 1972; it provides a friendly impression.
“We feel the logo stays true to our roots as Bedrooms & More starts a new chapter as we expand the business with a new store and more products to offer our community and longtime clients,” said Garfield.
Established in 1972, Bedrooms & More is a family owned, service oriented business committed to improving the lives of their customers by responsibly promoting durable, high quality, organic and natural products. We source, sell and act with integrity. Striving always to provide unmatched service.
Our Seattle showroom featuring more than 50 two-sided flippable mattresses. There you can experience mattresses made with plant-based fibers: cotton, wool, botanical latex. Many mattresses use wool as a natural fire barrier, using no chemicals. See our stylish leather and upholstered seating. Browse through a vast assortment of natural, breathable bed linens; including: pillows, sheets, comforters and mattress toppers for the person who wants the very best natural products in their home.